Jack Daniels® and the people who make the sauce

About Jack Daniel’s® Barbecue Sauce

Jack Daniel’s ® Barbecue Sauce is produced under license by Baxters Food Group.

About Jack Daniel’s®

Every drop of Jack Daniel’s® Tennessee Whiskey is made in Lynchburg Tennessee at America’s oldest registered distillery. The folks there still use the same care and methods that Mr. Jack Daniel established back in 1866. This commitment to quality, along with the unique charcoal-mellowed flavour, has led to Jack Daniel’s® fame around the world. A simple reminder that quality and responsibility never go out of style.


Every year on the third weekend in October thousands of visitors and competitors head down to ‘The Hollow’ in Lynchburg to join in the Jack Daniel’s® World Invitational Barbecue Championships. Considered by competitors to be the most prestigious barbecue contest in the world ‘The Jack’, as it’s affectionately known, is celebrating its 30th  year in 2018.

In 2017, Sixty-seven championship teams from the U.S. and 23 international teams including teams from Austria, Australia, Canada, Czech Republic, Germany, Ireland, Italy, Poland, Sweden, Switzerland, and the United Kingdom, fought for the title.

In addition to honouring the Grand Champion and Reserve Grand Champion, the Jack Daniel’s®
World Championship Invitational Barbecue awards first place prizes in seven categories: Pork Ribs, Pork Shoulder/Butts, Beef Brisket, Chicken, Dessert, Cook’s Choice and Jack Daniel’s®Sauce


Jack Daniel was a real person, and a pretty fascinating one at that. Throughout his life, legend surrounded him. And in between he created Jack Daniel’s® Tennessee Whiskey. That alone makes him legendary in our eyes.

This website is only accessible to people over 18

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Although Jack Daniel’s® Barbecue Sauce is not an age-restricted product, we take our position within the Jack Daniel’s® family extremely seriously. Therefore, only visitors aged 18 or over are allowed entry.

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